Amazon Brand Registry Program
Amazon Brand Registry Helps Protect Intellectual Property
What is Amazon Brand Registry?
Amazon Brand Registry is a powerful program designed to safeguard your intellectual property and provide a more accurate, trusted shopping experience for customers. It grants brand owners greater control over product information, helps build brand trust, and protects listings from counterfeiters and unauthorized changes.
Without Brand Registry, manufacturers may lose control over their own product listings. Private label sellers, contracted distributors, and authorized resellers can also face brand control issues—leaving room for others to alter product content without consent.
How to Check If a Brand is Registered on Amazon
To find out whether a brand is registered on Amazon, log in to the Amazon Brand Registry portal using your Seller Central credentials and search for the brand. You can also contact the brand owner for confirmation or look for the “Brand Registered” badge on the product listing. For full verification, reach out to Amazon Seller Support with the brand name.
Who Should Use the Amazon Brand Registry?
Amazon Brand Registry is ideal for sellers who manufacture or private label their own branded products and legally own the trademark. This program is designed to give brand authority to:
Manufacturers selling their own branded, trademarked products
Private label sellers with control of their trademark
Authorized distributors, resellers, or individuals with written permission from the trademark owner
To qualify, your brand must have an active registered trademark in each country where you want to enroll, or a pending trademark through Amazon’s IP Accelerator.
Your trademark must either be a standard character mark (text-based) or an image-based mark that includes letters, words, or numbers. Eligibility requirements may vary slightly depending on the issuing country’s trademark office.
Benefits of Amazon Brand Registry
Amazon Brand Registry gives brand owners powerful tools to protect their intellectual property and control how their brand appears on Amazon. With More Xpand’s support, you can take full advantage of these benefits:
Accurate Brand Representation: Gain control over product pages using your brand name, ensuring customers see the correct information.
Advanced Search Tools: Use Global Search, Image Search, and Bulk ASIN Search to easily detect and report potential infringements.
Proactive Protections: Amazon uses the data you share to automatically block listings that could harm your brand.
Brand-Building Tools: Unlock access to A+ Content, Brand Stores, and Sponsored Brand ads to grow your visibility and sales.
24/7 Support: Access Amazon’s global Brand Registry support team around the clock.
More Xpand helps you navigate Brand Registry efficiently—protect your brand, grow your presence, and stand out on Amazon.
Amazon’s IP Accelerator helps businesses secure intellectual property (IP) rights and brand protection more quickly. This program connects sellers with a trusted network of IP law firms that assist with trademark registration services. For sellers looking to accelerate their path to Amazon Brand Registry, IP Accelerator is a reliable starting point.
A brand-registered seller is one who has completed Amazon’s Brand Registry process using a valid, active trademark and received Amazon’s approval. Being registered gives sellers access to tools that protect their brand and elevate their product listings.
Yes—if you’re eligible, Brand Registry is a powerful asset. It offers protection against listing hijackers and counterfeiters, while also enhancing your control over how your brand appears on Amazon. At More Xpand, we highly recommend this for all qualifying sellers.
If you already have a registered trademark, or you’ve submitted an application via Amazon’s IP Accelerator, the Brand Registry approval process usually takes about two weeks.
To enroll in Amazon Brand Registry, you must have an active registered trademark in each country where you want to be listed. Amazon Brand Registry is available in the U.S., Canada, Mexico, Brazil, U.K., Germany, France, Italy, Spain, the Netherlands, Japan, India, Australia, Singapore, UAE, Turkey, Saudi Arabia, and Sweden.
At More Xpand, we guide you through each step of the Amazon brand registration process to make sure you meet all regional and trademark-related requirements.
Enrollment in Amazon Brand Registry is free. However, you do need a registered trademark, and the cost of registering that trademark can vary depending on your region and legal needs. If you choose to use a trademark attorney (recommended for accuracy), additional legal fees may apply.
With More Xpand, you get expert guidance through the trademark and brand registry process so your business gets protected and set up for success—fast.
More Xpand Services Help Protect Your Brand
The More Xpand team makes it easy to meet all the requirements for Amazon Brand Registry. Our comprehensive Amazon brand protection services include:
Handling Brand Registry Applications: We manage the entire application process for Amazon Brand Registry on your behalf.
Trademark Documentation Support: We assist in providing the necessary proof of ownership and trademark documentation to Amazon.
Product Verification & GCID Assignment: We confirm that your products are properly enrolled in Amazon Brand Registry and help assign Global Catalog Identifiers (GCIDs).
Account Setup & Access Assistance: We help you set up your Amazon Brand Registry login and provide support for accessing your brand information.
Amazon Transparency Program Enrollment: We guide you in setting up your products in Amazon’s Transparency Program—an authentication system that helps protect your customers and your brand from counterfeits.
Monitoring Unauthorized Sellers: We identify and report sellers misusing your registered brand(s) in their product listings.
Troubleshooting Enrollment Issues: We help fix any issues related to products that were not automatically enrolled in the Brand Registry.
With More Xpand, your brand is not only protected but positioned to grow confidently in the Amazon marketplace.
Amazon Registry Help for Your Account
More Xpand Defense Specialists Protect Your Brand
More Xpand’s brand protection experts actively monitor the Amazon platform and swiftly report any violations to ensure your brand’s integrity is safeguarded. Our proven strategies provide:
Control Over Product Attributes: Maintain complete control over your branded products’ essential details and listings.
UPC/EAN Exemption: List products without the need for UPCs or EANs when applicable.
Access to Exclusive Tools: Unlock powerful features like Amazon Brand Stores and Sponsored Brand ads to grow your visibility.
Counterfeit Protection: Prevent unauthorized sellers and counterfeiters from damaging your brand’s reputation.
Rapid Infringement Response: We investigate and act promptly on all infringement cases to minimize harm.
Trusted Customer Experience: Provide your shoppers with a secure and authentic buying experience.
Don’t miss out on these powerful protections. Get in touch with the More Xpand team today to secure your brand’s future on Amazon!
