Amazon Global Selling
Expand and Grow in 20 Countries (and Counting)
Reach Out to Customers Around the World
Your sales potential isn’t limited to the United States. Reaching customers in international markets can significantly elevate your business growth. Whether you’re already experienced with global commerce or exploring cross-border selling for the first time, Amazon Global Selling offers a streamlined path to international expansion.
With guidance from our expert Amazon international selling support team, you’ll receive the strategic insight and hands-on assistance needed to assess, plan, and execute your global sales efforts. We help you navigate the complexities of selling internationally—such as logistics, compliance, and market suitability—to determine whether expanding into new regions is the right move for your business.
Advantages of Using an Amazon Global Account
Amazon Global Selling empowers you to:
Capitalize on Amazon’s globally trusted brand to accelerate your international sales efforts.
Expand your customer base by tapping into millions of new buyers across Amazon’s worldwide marketplaces.
Stabilize your revenue streams by taking advantage of peak shopping seasons in other countries—helping you reduce the impact of slower sales periods in your domestic market.
While these advantages make international expansion an exciting opportunity, it’s important to understand that each of Amazon’s global marketplaces comes with its own set of regulatory, logistical, and cultural challenges.
That’s where our experienced Amazon global selling support team steps in. We help businesses assess international readiness, overcome entry barriers, and build a scalable cross-border strategy that fits their goals.
Explore our comprehensive guide to Amazon Global Selling today to see how international eCommerce can become a powerful driver of growth for your brand.
Download Your Free Guide to Amazon Global Selling
Unlock expert insights into the benefits and challenges of expanding your business across international Amazon marketplaces. This comprehensive guide, created by our expert Amazon global selling consultants, breaks down what it takes to succeed globally—covering country-specific opportunities, common obstacles, and everything you need to begin selling on Amazon worldwide.
Take the first step toward international eCommerce success with help from our experienced Amazon international strategy team—download your free guide today!
How Does Amazon Global Selling Work?
1. Choose What and Where You Want to Sell
Start by identifying which products you’d like to offer and in which international markets. It’s essential to understand the unique selling environment of each region, including local taxes, compliance regulations, and customer behavior.
Our experienced Amazon international selling support team works closely with Amazon to deliver tailored recommendations based on your existing catalog, customer reviews, and the performance of similar products in global markets.
2. Register Your Account and List Your Products
To sell internationally, you’ll need to create a separate Amazon Seller Central account for each marketplace you want to operate in—even if you already have an account in another region. The exception is Europe, where Amazon offers a unified Seller Central account that allows you to sell across multiple European countries seamlessly.
Our Amazon marketplace specialists can help guide you through the setup process for each region.
3. Start Shipping and Fulfilling Orders
Efficient fulfillment is key to international customer satisfaction. Each global marketplace has its own shipping requirements, timelines, and associated costs.
Looking to streamline the process? Our global eCommerce logistics team can assist you in setting up international Fulfillment by Amazon (FBA), allowing Amazon to handle warehousing, shipping, and delivery on your behalf. This ensures faster deliveries and improved customer experience worldwide.
4. Manage Customer Service and Returns
Post-sale support is just as important as the sale itself. Make sure to respond promptly to customer inquiries, complaints, or return requests. You can manage this yourself or delegate it to Amazon’s customer service system.
Through the Global Sales Summary dashboard, you’ll be able to view all your sales, orders, and customer messages from multiple marketplaces in one place—making it easier to maintain high service standards across borders.
Experience the Power of Truly Global Sales
Amazon commands a global presence that few companies can match. By leveraging Amazon’s expansive customer base and world-class international logistics network, sellers have the opportunity to reach hundreds of millions of potential buyers worldwide.
With Amazon Global Selling, you can:
Access 20+ global marketplaces
Store inventory in 175+ Amazon fulfillment centers
Reach loyal customers in 180+ countries
Sell across 30+ product categories
Understand the Opportunities & Challenges by Region
🌎 Americas Marketplaces
United States: A great starting point for most sellers. Remote Fulfillment with FBA is available.
Canada: Easy market to enter; however, FBA tax requirements can be complex. Remote Fulfillment is also available.
Mexico: English-language support is available. Taxes via FBA can be tricky.
Brazil: An emerging market with low competition. Limited categories and conditional FBA support. Remote Fulfillment now possible.
🌍 European Marketplaces
Brexit introduced new hurdles, but Amazon’s European Fulfilment Network (EFN) simplifies cross-border sales, eliminating the need for VAT registration in some cases. Most EU countries support Pan-European FBA.
UK, Germany, Spain, France, Italy, Netherlands, Poland, Sweden: Act as gateways to Europe. VAT/business license required for FBA.
Turkey: Strong eCommerce growth; half the population shops online. VAT/business registration is required.
🌏 Asia-Pacific Marketplaces
Japan: A high-volume market with over 550 million monthly visits. An Importer of Record is required.
India: Huge market potential; invitation-only to sell.
Australia: Newer marketplace with limited competition. Local site has a smaller product selection.
China: World’s largest eCommerce market. Cross-border eCommerce is booming. Requires trademark authorization.
Singapore: English-speaking market with lower FBA fees than the U.S.
🌐 MENA (Middle East & North Africa)
Amazon enables cross-border fulfillment to MENA from unified fulfillment centers, with no VAT required.
UAE, Egypt, Saudi Arabia: High potential and growing demand. Opportunity to fill product gaps.
You Don’t Have to Navigate It Alone
Going global can be complex—but with guidance from our expert Amazon global expansion consultants, you don’t have to do it by yourself. Our team will:
Help you evaluate the pros and cons of each marketplace
Recommend what products to sell and where
Assist in Seller Central registration
Provide ongoing account and listing management once you’re up and running
Your Checklist for Global Selling Success
We follow Amazon’s official framework to make sure you’re set up for success from day one. Here’s a brief overview:
📦 Account Setup & Product Listings
Determine the right type of Amazon seller account
Research registration rules per marketplace
Choose your preferred payment method
Register on each target marketplace
Use listing tools to upload and manage your product catalog
🚚 Order Fulfillment & Account Management
Option 1: Self-Fulfillment
Fulfill in compliance with local laws
Offer localized customer support
Manage returns in line with Amazon’s policies
Option 2: Fulfillment by Amazon (FBA)
Ship inventory to an Amazon fulfillment center
Amazon handles storage, shipping, and most customer service, including returns
Ready to Go Global?
Whether you’re exploring your first international marketplace or scaling to new regions, our international eCommerce strategy team is here to support you every step of the way. Download your full Amazon Global Selling Guide and take the first step toward international expansion today.
