Amazon Photography & Videos
Superior Photography for Amazon Sellers
Amazon Product Photography and Product Videos
Winning with Visuals: How Strategic Photography and Video Elevate Your Amazon Listings
Top-performing Amazon sellers know that purchasing decisions are driven by a powerful mix of sensory impressions, emotional connection, and logical reasoning. That’s why high-impact product images and videos are essential—they engage all three decision-making elements and give your product an edge over the competition.
Since shoppers can’t physically touch or experience a product online, your visuals must bridge that gap. Professionally executed images fill in the sensory blanks and build trust, helping your listing stand out in a crowded marketplace. That’s where a team of Amazon visual content experts who specialize in consumer psychology and listing performance comes in—ensuring every image strengthens your product story.
While it’s important to meet Amazon’s basic photography guidelines, going beyond compliance to make strategic, emotionally compelling creative decisions can significantly boost your success.
Here are the four key types of Amazon imagery that drive conversions:
1. Product Isolation Shots
These images speak to the logical side of the buyer. The primary product photos on your Amazon listing should show the product isolated on a white background from multiple angles. They clearly showcase important attributes, details on labels, and packaging—providing essential information to help shoppers make informed decisions.
2. Staged Product Photos
Staged images enhance the perceived value of your product. For example, a supplement bottle surrounded by neatly arranged capsules not only looks visually appealing but also helps reinforce professionalism and product quality. These curated visuals contribute to trust and elevate your brand image.
3. Lifestyle Photography and Videos
Lifestyle content is where your product comes to life. Showing your product in a real-world setting—used by actual people—creates an emotional connection and helps shoppers visualize how it fits into their own lives. These visuals appeal to the heart, not just the mind, and are a critical part of persuasive listing design.
4. Product Videos
Motion captures attention in a way that static images can’t. Videos are invaluable for demonstrating product features, benefits, and usage. The most effective Amazon video content combines visuals, narration, and text to tell a complete story—one that informs, engages, and motivates shoppers to click “Add to Cart.”
By leveraging the creative talents of a specialized Amazon content and optimization agency with a proven track record in image strategy and storytelling, your listings will not only meet platform standards—but exceed shopper expectations, building trust, engagement, and sales.
Creating a successful Amazon listing involves more than just great copy—your visual content plays a vital role in attracting clicks, building trust, and driving conversions. As a seller, it’s crucial to understand and follow Amazon’s image and video requirements. Our Amazon listing optimization and content strategy experts are here to ensure your images and videos meet these standards while delivering a strong visual message that converts.
Amazon requires that the main image feature your product on a plain white background, with the product clearly in focus, professionally lit, and rendered in realistic color.
For secondary images, you’re allowed to showcase:
Multiple product angles
Lifestyle photos showing the product in use
Size comparisons
Images with text overlays that highlight features or benefits
Key technical requirements include:
Image dimensions: Minimum 1,000 x 1,000 pixels (we recommend 1,600 x 1,600 or up to 2,000 x 2,000 for best clarity)
File formats: JPEG, TIFF, GIF, or PNG
Maximum file size: 10MB
Framing: Product and props must fill at least 85% of the image frame
For a deeper dive into creating standout visuals, our visual merchandising team offers a detailed Guide to Taking Better Amazon Product Images, which walks you through best practices and platform-specific requirements.
Video ads are a dynamic way to showcase your product’s value and functionality. Amazon’s specifications for Sponsored Brands video ads include:
Length: 6 to 45 seconds
Aspect ratio: 16:9
File size: Must be under 500MB
Prohibited content: No use of Amazon trademarks, logos, product references, or customer reviews
For full details, visit the Amazon Advertising Resource page. Our Amazon video production and compliance specialists can help ensure your video content is fully compliant while delivering a strong brand message.
Amazon product videos are short, informative clips that highlight your product’s features, packaging, use cases, and value. These videos simulate an in-store experience, giving shoppers an emotional and sensory connection that builds trust and helps them make confident buying decisions.
Most Amazon listings allow sellers to upload up to 9 images, but only the first 7 are displayed on the live product detail page. We recommend using every available slot to tell a complete visual story that informs and inspires your audience.
While Amazon recommends images of at least 1,000 x 1,000 pixels to enable zoom, we advise sizing your product photos at 2,000 x 2,000 pixels in a 1:1 aspect ratio for optimal clarity and zoom functionality. However, always confirm any specific dimension or format requirements related to your product’s category in Amazon Seller Central.
Stunning Photos and Videos That Drive Sales
Did you know that 93% of online shoppers consider a product’s visual presentation as a major influence on their buying decision? On Amazon, your customers can’t physically touch your product—so your imagery has to do the heavy lifting. Clear, engaging visuals appeal to both emotion and logic, making them essential to winning trust and driving conversions.
Our team of Amazon visual content and product storytelling specialists creates high-quality images and videos that make your listings stand out. We craft every photo and video to tell a compelling story—one that captures attention, builds confidence, and motivates action.
Our professional Amazon product photography and video services can help you achieve:
Increased buyer confidence through realistic, informative imagery
Higher conversion rates thanks to visuals that clearly communicate product value
Fewer returns by setting clear expectations and showing the product from all angles
A more premium brand perception with clean, well-lit, and visually appealing visuals
Improved traffic and engagement from eye-catching photos and informative product videos
By leveraging the power of expertly executed visuals, your listings won’t just look better—they’ll perform better.
DIYers: Elevate Your Amazon Product Photography
Want Amazon product images that truly drive results? While working with a team of Amazon product photography and listing experts is the most effective route, we understand that professional ecommerce photography services aren’t always within budget—especially for new or small sellers. That’s why we’ve outlined the key steps you can take yourself to dramatically improve your Amazon images.
Make sure to also review Amazon’s latest image requirements to ensure your photos comply and won’t be rejected during upload.
1. Use a Quality Camera
DSLR and point-and-shoot camera prices have dropped, making them more accessible than ever. Choose one that fits your skill level and invest time in learning how to use it effectively. Not ready to purchase a camera? Many smartphones now feature advanced camera technology that rivals some professional equipment—making them a strong alternative for DIY product photography.
2. Invest in a Tripod
One of the most common issues in amateur product photos is motion blur. To avoid this, use a tripod to keep your camera stable—especially if you’re using a slower shutter speed to let in more light. Tripods work for both cameras and smartphones and can significantly improve image sharpness and consistency.
3. Prioritize Good Lighting
Lighting can make or break your product photo. Avoid harsh shadows, overexposed highlights, or dim environments. For smaller products, consider purchasing a mini photo studio light box with built-in lighting and backdrops to create professional-looking images. Remember: your main image must have a white background.
If you’re photographing larger products, use natural daylight. Set up near a window with indirect sunlight and place a white backdrop behind the product. Reposition your setup as needed to eliminate unwanted shadows or glare.
Alternatively, an affordable diffused lighting kit can provide consistent, soft lighting that enhances your product’s appearance.
4. Focus on Presentation
Capture your product from multiple angles to give potential customers a complete view. Amazon requires your main image to show the product on a white background, but you can use your remaining image slots for lifestyle shots and context-based photos.
Lifestyle images are powerful because they help customers visualize how the product fits into their lives. You can also include text overlays, infographics, or images showing product details, labels, or instructions—just make sure the background supports the product, not distracts from it.
5. Edit Every Photo
Never upload raw, unedited images. Basic photo editing is essential to achieving a polished, professional look. Use editing tools like Canva, Pixlr, or Lightroom to:
Crop out excess background
Adjust lighting and contrast
Correct colors for accuracy
Remove any distracting elements
Even light editing can significantly elevate the overall quality and impact of your listing photos.
Amazon Photography and Video Expertise That Drives Results
Many sellers quickly realize that producing high-quality Amazon product photography and video content requires more time, tools, and expertise than they can manage internally. That’s why they partner with a team of Amazon-focused visual content and optimization professionals—experts who understand how to create visual assets that not only meet Amazon’s strict requirements but also drive engagement and sales.
Here’s how we bring strategy, creativity, and compliance together to elevate your listings:
Lighting: We photograph your product using soft, natural lighting to ensure accurate color representation and a clean, professional look.
Angles: By capturing your product from multiple angles, we help potential customers get a realistic and complete view—enhancing buyer confidence.
Processing: Every image is carefully sized, cropped, and optimized to align with Amazon’s technical specifications and visual standards.
Strategy: Our team develops a visual strategy that includes staged and lifestyle photography, tailored to highlight your product’s features and use cases.
Perception: We produce visuals that not only showcase your product but also enhance its perceived value—contributing to a more professional, trustworthy, and appealing listing.
With our deep understanding of Amazon’s visual expectations and shopper psychology, we create photos and videos that truly work—turning browsers into buyers.
