Walmart Private Label
Walmart Private Label Services – Build a Brand That Dominates the Walmart Marketplace
Create, launch, and scale your own product brand on Walmart.com with expert support from sourcing to branding, listing, and fulfillment.
Walmart’s marketplace is growing fast — and the best way to take advantage is by launching your own brand. Our Walmart Private Label Service helps you create a product line that stands out, ranks high, and builds long-term customer trust.
From product research to supplier sourcing, packaging design, listing optimization, and logistics — we provide a full-stack PL solution that’s built specifically for Walmart’s rules, algorithm, and fulfillment ecosystem.
What’s Included in Our Walmart Private Label Service
1. Product Research & Market Validation
- Data-backed Walmart PL product research
- Competitor & category analysis
- Seasonal trend identification
- Retail-ready compliance check
2. Custom Sourcing & Branding
- Manufacturer sourcing (US/China/EU)
- Logo design, custom packaging, inserts
- Sample procurement & inspection
- SKU mapping + barcode (GTIN/UPC) management
3. Listing Creation & Optimization
- Walmart SEO keyword targeting
- Professional title, bullets & descriptions
- Branded image set + A+ content style layout
- Category & attribute optimization
4. Fulfillment & Logistics Setup
- Walmart Fulfillment Services (WFS) onboarding
- 3PL/FBA-style hybrid fulfillment options
- Shipping & returns compliance
- Prep & label coordination
5. Post-Launch Brand Support
- Review generation strategy
- Buy Box strategy (pricing + shipping)
- Performance dashboard tracking
- Brand protection & IP guidance
Yes, 100%. Walmart encourages new brands, especially US-registered businesses. No Amazon experience is required.
PL gives you full brand ownership and higher long-term margins. It’s ideal if you want to build a real business.
No. International sellers can apply with a US entity and W9. We can guide you through that setup.
Yes, in most cases. We help coordinate product packaging and labeling per Walmart’s unique requirements.
